En 1970, le magazine naît pour représenter et défendre « 50 Millions de consommateurs » puis « 60 Millions » en 1994, et bientôt « 70 ». Valéry Giscard d’Estaing y est pour quelque chose car c’est lui qui décide en 1966 de créer l’Institut national de la consommation qui édite le magazine
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