Elle durera 4 semaines pendant lesquelles le groupe media organisera à partir du 15 janvier un appel aux dons via une collecte de denrées alimentaires et autres au profit de différentes associations. Dans chaque zone d’édition, des associations partenaires ont été choisies par les rédactions locales : Secours populaire, Croix-Rouge, Les Coeurs du Campanin, Semeurs d’espoir, Fédération des étudiants toulonnais, Les Amis de Saint-Vincent-de-Paul, et Les Restos du Coeur.
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