Adidas a reçu le Grand Prix du Brand Content 2017 pour l’ensemble de sa couverture digitale des 25ème Championnats du Monde de handball masculin. Le jury a estimé que grâce au déploiement d’une newsroom dédiée à cet événement, au cœur de l’AccorHotels Arena et à la mise en application d’une dynamique en Open Source, la marque a créé une stratégie éditoriale engageante et faire rayonner l’événement .
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