Dans le cadre de son projet « FDJ 2020 : une vision augmentée», la Française des Jeux (membre du Club) va moderniser sa stratégie de communication 2.0 pour promouvoir l’Euro Millions. Elle a réalisé 3 films de campagne adaptés au format numérique, avec une charte graphique digne des films d’animation. Son objectif : cibler les jeunes adultes.
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