L’Etablissement Français du Sang (EFS) lance en France l’opération #MissingType créée en Grande-Bretagne en 2015 puis déployée dans 22 pays en 2016. Cette opération inédite offre ainsi aux marques une belle opportunité de participer à la mobilisation pour le don du sang dans le cadre de la Journée mondiale des donneurs de sang le 14 juin prochain.
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