L’UDA lance FAIRe, son programme de 15 engagements pour une communication plus responsable. 28 entreprises (dont Renault, SNCF et Yves Rocher, membres du Club) ont déjà adhéré à la démarche qui a pour but de lutter contre les stéréotypes sexistes dans la publicité. Selon une étude du CSA, les rôles d’experts sont tenus principalement par des hommes (82 %) et les publicités ayant recours à “une sexualisation des personnages“ mettent avant tout en scène des femmes (67 %). + d’infos
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