Fondé en 1937 par Jean Prouvost et Marcelle Auclair, Marie Claire, à l’occasion de cet anniversaire, prend des engagements forts en faveur des femmes, de l’écologie et de l’éducation. Pour les porter, il va créer trois numéros collector successifs qui défendront chacun ces causes. Léa Seydoux , photographiée par Betina du Toit, est le premier visage de cette série.
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