Un sondage mené par Edelman (membre du Club) auprès de 33 000 personnes dans 27 pays montre que les moteurs de recherches sont perçus comme une source d’information plus fiable que les médias traditionnels, surtout pour les jeunes sondés qui sont 74 % à faire confiance à Google.
Pour valider une information, 37% des sondés se tournent vers les moteurs de recherches, contre 20% à la télévision et 18% à la presse écrite.
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